Search Engine Marketing ~ PPC on the Search Engines

Gaining in popularity, and hugely profitable for the search engines, are PPC (Pay Per Click) Programs which is the webmarketing approach sometimes referred to as "Buying Keywords".


Paying for Top Ranking (Sponsor Matches) is a way to make sure you stay at or near the top of the SERPS (search engine result pages). You bid on a PPC (pay per click) basis search words/phrases that are important when describing your products or services. The PPC means you pay every time someone clicks on your paid listing.

The downside, other than the often high cost monthly cost, is that almost 3 out of 4 people in a recent major WebMarketing Survey responded that they view "paid listings" as advertisements and view the natural (organic) listings as probably having content more relevant to their search.

We're not saying PPC is an ineffective method to drive traffic to your website (it's part of OUR overall web marketing strategy), we're just saying it can require a LOT of time & money to play the game right.

Google AdWords Qualified Company: Cole WebMarketing is enrolled in the Google Advertising Professionals Program. The certification process is currently in progress. Our certificate is pending at this time in order to be officially designated as a Google AdWords Qualified Company.

Learn more about:

Google AdWords || Yahoo! Search Marketing || MSN's adCenter