Cole
WebMarketing is a Charlotte, NC based Internet Marketing company.
We provide SEO (Search Engine Optimization) Services and SEM (Search Engine Marketing) Consulting and related website services to businesses in North
Carolina, South Carolina & beyond.
The
Science (and Art) of WebSite Promotion at Search Engines & Directories
-
Ever
Skeet Shoot off a Ship in Rough Seas? Talk about
a moving target! When discussing websites, SEO is almost
always included in the conversation. Why? Because most
website owners want their website to generate sales and
attract new customers and people that need stuff normally
begin their search at Search Engines.
Many people don't know this, but there are thousands of search engines available for us to use today! There are 800 or so "big"
Search Engines and Online Directories, but only about 14 major
ones. Of these, The BIG 3 - (Google, Yahoo! & MSN) should be your main concern. According to the research firm Nielsen/NetRatings Inc., in August 2007, Google handled 54% of all U.S. web searches, followed by Yahoo! at 20% and MSN at 13%.
-
Sometimes
you can find similar results at The BIG 3, so they often compliment
each other. There are several basic tactics involved that often
work well to get your website ranked high at the major Search
Engines. Good/Bad News: there can be only one company in the
top spot. More Good/Bad News: the ranking often changes
(unexpectedly).
- A September 2007 search for search engine optimization at Yahoo! served up over 55 MILLION choices, most all of them are SEO firms trying to convince you that "they are the best at
getting your website to the top". And the SEO game has gotten much tougher to play over the years: April 2007 = 40 million, April 2005 = 28 million, February 2004 = 2.8 million and January 2003 = only 629,000 results!
Does it mean the SEO company ranked # 48 is not any
good at Search Engine Optimizing? Certainly not. It just means
that everyone is "skeet shooting off a ship in rough seas".
-
Sometimes
you will see your website ranked at # 8 and an hour later #
1 - and nowhere to be found the next day. November of 2003:
Google made a huge change in how the "rank" websites.
The effects were so massive (and disastrous) for so many companies
that enjoyed (and depended upon) high Google rankings that
a popular term for that Fall 2003 Google overhaul became simply "the Florida
Update" (think of a hurricane!).
-
Having
just said all that; the FIRST STEP of "rising up" and
"staying up" is by optimizing your website to make it
"Search Engine Friendly". Goal of SEO: make your website
easier to find on the internet when prospective new customers search
for your products & services by trying to increase the number
of listings and trying to improve your order of appearance or rank
at the major search engines. An ongoing
SEO program can be expensive because it involves continual time
& effort to monitor your rankings and revise web pages to
maintain maximum exposure and rank.
- Search
Engine Optimization, done right, is tedious and time consuming - that's why
many companies outsource their SEO to Cole WebMarketing. Please call
704-503-7069 to discuss your particular industry, products/services and/or situation.
