Improving your
Website Return On Investment - Increasing qualified traffic
to your site
Well built, good looking websites that are
full of useful features and detailed information can be complete
failures, from an advertising/marketing perspective, if buyers
searching the internet for the products & services you
provide can not easily find your website.
91% of online searches start at one
of the TOP 3 Search Engines: Google (rated
the # 1 most popular Search Engine) or major online Directories
such as Yahoo! (#2)
or MSN (#3).
If someone is familiar with your company, the search can
sometimes be easy because they can search by "company
name". However, if they've never heard of you (or forgot
about you), the common search path is by product or service
name (keyword term or phrase).
Barking up the
wrong tree? Learn why careful keyword targeting is critical!
We track an International Database of Search Engine activity
that shows actual terms that people search for and we can
tell you how often people search for them, and also tell
you how many competing sites use those keywords.
We research hundreds of keyword combinations that bear any
relation to your business or service - many of which you
might never have considered. You'll also find out how popular these
keywords really are - being # 1 everywhere at "aluminum
ladders"
might seem great unless you learn that most people are searching
using the keywords of "lightweight ladders". Most
importantly, for each major search engine, we'll show you
how easy or hard it will be to get to the top.
The last time you searched some
of the major Search Engines like Google or Yahoo! for your
website (using search terms you think your customers would
use for your main products or services) were you happy with
your overall ranking?
If not, give us a call, use our
online Quote Request feature or send us an email. We'll take
a look a your site and rankings and offer some options to make
it easier for people searching on the web to find your website.
