When it comes to industrial internet
marketing, your biggest competitor is really the "BACK
button". If you don't quickly engage the visitor,
they're just one click away from the websites' of your
competitors.
Cole WebMarketing
is proud to have earned a reputation as a specialist
in developing B2B (business to business) industrial websites. Although
we have designed websites all across the spectrum of
the business community (such as renewable energy contractors,
real estate, embroidery, private schools, rock bands,
motorcycle clothing, etc.), since the late 1990's, much
of our work has been servicing the industrial market.
Industrial
Website Design & Redesign
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Even though many
websites today are "built" the same, developing
a website especially for the needs & desires of
the technical buyer or specifier is quite different
from creating one designed for the general public.
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There are also subtle,
and sometimes NOT so subtle differences in websites
created for the B2C (business to consumer) versus those
designed as primarily a B2B website. "Content
is King" and the need for DETAILED product descriptive
text and clear, relevant images can't be stressed enough!
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B2C sites can "get
away" with more fluff and Flash. Consider the
significant differences in a the
"needs" of these two website visitors: a teenager
searching for huge woofers for the stereo system in his
newly tricked out Honda Civic compared to an overworked & stressed
out industrial engineer (two months behind on a project)
that suddenly learns his longtime source for stainless
steel butterfly valves just went out of business. The
first expects to see a show; the second expects information.
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Speaking of "stainless
steel butterfly valves", a March
2006 Google search
just brought up over 9.6 MILLION results. As recently
as January 2005, Google offered you only 85,000 choices!
When it comes to industrial internet marketing, your
biggest competitor is really the "BACK button".
If you don't quickly engage the visitor, they're just
one click away from the websites' of your competitors.
-
A site geared to
the consumer can afford to tip the balance of a website
from one filled with a lot of rich content (detailed
descriptive text, specifications, drawings, etc.) to
one that's filled with a lot of "eye candy".
The tolerance level for extraneous bells & whistles
for the industrial visitor is much lower than your
typical web surfer.
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We can understand
you - the founder of Cole WebMarketing is an industrial
marketing specialist, not some computer programmer
or graphic artist that has no concept of how industry
does business with industry. You know, and we know,
that "your world" is a different world.
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We know what the
typical technical buyer and specifier need in a website.
We can help you to quickly match what you have to offer
to their needs, in order to best service the past,
present & future customers visiting your site.
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We can very cost
effectively develop a new site for you, or redevelop
(completely overhaul) your existing site, to make it
much more attractive to the industrial visitor. Average
total investment is usually under $3500.
See our website design
rates section for details.
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Also available are
SEO (Search Engine
Optimization) Services to make your
site more attractive to the search engines and boost
your rank at Google, Yahoo!, MSN, etc..
