Buying
Keywords @ Google.com ~ PPC (pay per click)
Google AdWords:
Google runs the world's largest advertising network on the world's hottest marketing medium, the Internet. Google's PPC program, called AdWords, and was a key factor in enabling Google to earn $1.9 billion on $7.5 billion revenue during the first half of 2007.
Although different in some ways, it's similar in nature to other major online pay per click programs. 
No matter what size business you run, you can display your ads on Google and their advertising network which includes: AOL, EarthLink, Ask.com and the NYTimes.com. The PPC concept has proven to be extremely profitable for Google, successful for it's advertisers and helpful to end users searching Google for products and services that need.
A primary draw for advertisers is that you can get "free exposure" but only have to pay if someone click on your ads. The primary drawback is you pay per click NOT per lead or per "qualified prospect" so getting a lot of clicks may not translate into a lot of sales.
Highlights of the Google AdWords PPC Program include:
- You create your ads
You create ads and choose keywords, which are words or phrases related to your business.
- Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
- You attract customers
People can simply click your ad to make a purchase or learn more about you. You don't even need a web page to get started - Google will help you create one for free. It's that easy!
Google AdWords offers you:
- Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
- Greater control
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
- Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.
If you are concerned about runaway advertising costs, AdWords, like the PPC programs of Yahoo! and MSN, puts you in complete control of your spending.
- Set your budget
There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
- Avoid guesswork
We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget.
- Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed. Note that payment options vary by country and currency.
A nice feature of Google's AdWords program is:
- Local and regional targeting
Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door.
- Local business ads
Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.
Although ColeWebMarketing.com is VERY well optimized and our site enjoys many, many TOP 10 free (natural placement, sometimes referred to as "organic" listings -- on the main portion of the search engine results pages) rankings, we also advertise with Google, Yahoo! and MSN. It's been our experience that the Google PPC program is the easiest of the three to set up and manage.
You can learn more at Google's website » Google Advertising Programs
