Buying
Keywords @ LIVE.com ~ PPC (pay per click)
An Integrated Advertising Campaign Starts with Search
Recent MSN/Microsoft research showed that...
- the average cost per lead on a search engine is $0.29
versus $1.18 for yellow pages advertising and $9.94 for direct mail inserts.
- More than 40 percent of U.S. consumers research their purchase online.
- Fully 66 percent of consumers use the Internet and TV simultaneously;
- and once online, 80 percent of their Web usage starts at a search engine.
Overview of Microsoft's adCenter
MSN research indicates that the people who use Live Search are well-educated professionals with a high income, and 92 percent of them have made purchases online in the last six months.
Microsoft adCenter has some unique features, which include:
Targeting based on:
- Geographic location
- Gender
- Day part and day of week
Tools that allow you to:
- Generate keyword lists
- Upload your keywords in bulk
- Build, save, and export reports
You can learn more at MSN's website » Microsoft adCenter
